ACCET87 Logo – Explained

Unique Logo Design for ACCET87 SJC, ACCET87 FOUNDATION and ASSET87

When the core committee for ACCET87 ( the Silver Jubilee Celebration of 1983-87 batch Engineering Alumni from ACCET – Karaikudi ) was being formed, I joined the group. Even though, I was not a very socially active guy in college – something inside me told me that I should be a part of this effort.

About a year ago – sometime during the initial stages, Rajeshwar suggested the name ACCET87 for the SJC and we even named the Trust formed as ACCET87 FOUNDATION.

This website – – was created by Rajeshwar A.S and Saravanan M. (alias VP) so that ACCET 83-87 batchmates from across the globe could connect and interact.

Around January 2012 – the Soft Skills training program for the ACCET students was being finalised, which was to be eventually christened ASSET87 (Alagappa Soft Skills Enhancement Training – Conceptualized, Funded and Managed by ACCET87). By then, in all the core committee meetings and discussions ACCET87, ACCET87 FOUNDATION and ASSET87 were all being quoted and discussed as if they were brands.

It was then the need to create an identity or a logo dawned on me, which was conveyed to all committee members. We all realized the importance of having a professional, eye-catchy and attention grabbing logo, which is the first step for any brand awareness and identity strategy process. Logo is the most important visual aid and a perfect tool for creating an identity or is an ideal introduction for a brand. It has to be expressible, unforgettable & scalable.

Rajeshwar immediately gave the nod to go ahead and I set upon the task of creating a LOGO for ACCET87. After a lot of creative thinking and hard work to design an innovative logo that will reflect our groups ideologies – I came up with the Ant and Leaf logodesign.

I showed Rajeshwar the Pencil sketches that I had drawn and after some tinkering here and there, a final hand drawn design was made and presented to the core committee, who unanimously approved it. Then came the final part – consisting of scanning the original and creating it digitally.

ACCET87 Foundation Logo


The design was approved which had the ant carrying the leaf standing atop letters ACCET87, which sat on a brick wall structure – that carried the letters FOUNDATION. This was adapted as the logo for our Trust.

Later adaptations of the ant and leaf design were created for ACCET87 SJC event and ASSET87 training program.

The following graphic elements were considered in the development of the logo.

FONTS: Fonts are one of the most important part of a logo design. The fonts selected in this ant and leaf design is simple, stylish and bold, so that there is no confusion while reading and it is very legible. Even while reducing it to very small size – for printing purpose – the logo is readable.

ICON : The icon of our logo literally depicts an ant carrying or turning a leaf, the ant represents and resembles numeral 8, the turned leaf represents and resembles numeral 7 – both joined reads 87 – representing the year 1987 ( the year we all passed out of ACCET – Karaikudi). The brick wall depicts strength and the solid foundation of our group. The ant is turning the leaf and is standing on ACCET87 or ASSET87.


STRENGTH : Ants are capable of carrying objects 50 times their own body weight with their mandibles.
Ants use their diminutive size to their advantage. Relative to their size, their muscles are thicker than those of larger animals or even humans. This ratio enables them to produce more force and carry larger objects. If we had muscles in the proportions of ants, we’d be able to heave a car over our head.

COURAGE : Soldier ants use their heads to plug the entrances to their nests and keep intruders from gaining access.
In certain ant species, the soldier ants have modified heads, shaped to match the nest entrance. They block access to the nest by sitting just inside the entrance, with their heads facing out like a cork in a bottle.

SELFLESS SERVICE : Certain ant species defend plants in exchange for food and shelter.
Ant plants, are plants with naturally occurring hollows inside where ants can take shelter or feed. The ants live in the hollows, feeding on sugary plant secretions or the excretions of sap-sucking insects. In return, the ants defend the plant from herbivorous mammals and insects, and even prune away parasitic plants that attempt to grow on the host plant.

ADAPTATION TO DIVERSE CONDITIONS: The total biomass of all the ants on Earth is roughly equal to the total biomass of all the people on Earth.
How can this be?! Ants are so tiny, and we are so big! But scientists estimate there are at least 1.5 million ants on the planet for every human being. Over 12,000 species of ants are known to exist, inhabiting every continent except Antarctica. Most live in tropical regions. A single acre of Amazon rainforest may house 3.5 million ants.

CARE : Ants sometimes herd or tend to insects of other species, like leafhoppers.
Ants will do just about anything to get the sugary secretions of sap-sucking insects, called honeydew. To keep the sweet stuff in close supply, some ants will herd aphids, carrying the soft-bodied pests from plant to plant.

DELEGATION : Ants will enslave other ants, keeping them captive and making them do work for the colony.
Quite a few ant species will take captives from other ant species, forcing them to do chores for their own colony. Some honeypot ants will even enslave ants of the same species, taking individuals from foreign colonies to do their bidding. Amazon ants, raid the colonies of unsuspecting
Formica ants. The Amazon queen will find and kill the Formica queen, then enslave the Formica workers. The slave workers help her rear her own brood.

LONG LASTING : Ants lived alongside the dinosaurs.
Ants evolved some 130 million years ago during the early Cretaceous period. Most fossil evidence of insects is found in lumps of ancient amber, or fossilized plant resin. This scientists estimate the period of appearance of ants on Earth as somewhere around 130 million years ago.

SOCIAL LIVING: Some ants form “super-colonies,” massive communities of ants that can stretch for thousands of miles.
Argentine ants, native to South America, now inhabit every continent except Antarctica due to accidental introductions. Each ant colony has a distinctive chemical profile that enables members of the group to recognize each other, and alerts the colony to the presence of strangers. Scientists recently discovered that massive super colonies in Europe, North America, and Japan all share the same chemical profile, meaning they are, in essence, a global super colony of ants.

UNITY & TEAM WORK : Ants follow scent trails laid by scout ants to gather food.
A scout ant first leaves the nest in search of food, and wanders somewhat randomly until it discovers something edible. It will then consume some of the food and return to the nest in a straight, direct line. Along the return route, the scout ant leaves a trail of pheromones, special scents that will guide her nest-mates to the food. The foraging ants then follow her path, each one adding more scent to the trail to reinforce it for others. The workers will continue walking back and forth along the line until the food source is depleted.


A single leaf is an ancient symbol said to signify happiness. Oak leaves are religious symbols of faith and endurance. In ancient times Bay leaves were considered remedies against poison, and thus they symbolized healing. Their image was also used as a symbol of peace and quiet. Ivy leaves signify strong and lasting friendship. This association is derived from ivy’s ability to stay attached to a rocky surface in even the most inhospitable conditions. And the burdock leaf, edock, or bur, which is the Scottish term for a dock-leaf, was probably a symbol of tenacity and perseverance.

Early Christians used the palm branch to symbolize the victory of the faithful over enemies of the soul, as in the Palm Sunday festival celebrating the triumphal entry of Jesus into Jerusalem.

LOGO ORIENTATION : The Logo orientation is kept horizontal and is stretched wide to give a grandiose feel or impression. The mounting of the letters ACCET87 on the brick structure adds to the grand feel.

COLORS : Only 2 major colors have been used on the icons – green and orange. Since there are only 2 major colors apart from brick red and shades of black, they are cheaper and easier to reproduce. Some research was done on the 2 important colors chosen – red and green and its impact or the emotion conveyed have been detailed below :

THE COLOR GREEN: Leaves are naturally green in color. So there was no much choice in this selection. However, it is good to know the attributes of green color. Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite color. Green is the pervasive color in the natural world that is an ideal backdrop in many designs, because we are so used to seeing it everywhere. Green is life. Abundant in nature, green signifies growth, renewal, health, and environment.

The natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones. Green is considered the colour of peace and ecology.

Green color affects you both physically and mentally, by being Soothing, Relaxing and alleviating depression or anxiety and bringing a sense of renewal, self-control and harmony.

THE COLOR ORANGE : The ant was decided to be in shades of orange.Orange is the color of adventure and social communication. The color orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.

Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.

The color psychology of orange is optimistic and uplifting or rejuvenating our spirits. With its enthusiasm for life, the color orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence.

The color orange relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking!

Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves. At the same time it encourages self-respect and respect of others.

BRAND PROMISE & TAGLINEAfter the logo was created, we felt the need for a tagline. Essentially a tagline is the brand’s promise and it may or may not be included in the logo. It can be the best brand communication tool, if done right.Taglines are more than just clever word-art. They cut through marketing clutter and communicate the brand promise in a simple and memorable way. They are an accountability tool and they remind us of our own brand promise.

Since they are more important for brand definition and keeping in mind that the logo is a visual representation ACCET87, ACCET87 FOUNDATION and ASSET87, We decided to define the brand promise and craft a tagline.

Thus I came up the tagline – Turn a New Leaf

As with the Logo – the tagline was unanimously accepted by the core committee. It was then included with our logo at the bottom.

Turn a New Leaf’ means – to begin again, refresh or to reform. It also means to start behaving in a better way.

I hope that the effort, ACCET 1983-87 batch is taking to give soft skill and communication training to budding engineers from ACCET may become truly successful and that the logo along with the Tag-line may aid in instilling a sense and purpose to the whole activity.

What to expect on August 11. Here’s more….

Golden Chest – Some of you have given your feedback about opening of the chest after 25 years. We are around 45 years old now and by the time of our Golden Jubilee we will be around 70 years old. With increased life expectancy and the advancements in science and medicine, I am sure more than 70% of us will live to see the Golden Jubilee. Those of you who suspect otherwise, the opportunity to make it to the Golden Jubilee should be another motivator get and stay healthy. I sure look forward to seeing you all on August 15, 2037. In the meanwhile, please do share your thought about the Golden Chest. More important is your Memory Deposit; get working on it. We want MDs from every one of our batchmates. Our friend Kittumani (aka Krishnamurthy) is working on building a big, beautiful and futuristic chest to take us all to the future.

We need to some more research on what items can be safely stored for 25 years and what measures are required to preserve the items. Sailesh has done some work on this and has shared it in an email. We need more research. Can someone help?

At the last meeting we came up with a lot more ….

The theme for the event will be: அன்றும் இன்றும் என்றும்…  (Anrum, Inrum, Enrum)

  1. Best Storyteller: We will have a story telling competition where you can narrate your ACCET experience focusing on the event’s theme – அன்றும் இன்றும் என்றும்…  (Anrum, Inrum, Enrum). You must enrol for this competition at the registration desk. The best story teller will be decided by votes from each of us. Each of us will get a voting slip with our welcome kit. If you are not attending the event, you can send your entry in advance as a text or video message. (See #5 below).
  2. Quiz: Through the day the MC will be indulging you with trivia and will throw questions about us, our college, KKDI etc. The first correct answer will win a prize. There are many prizes to be won.  We require questions. Please email your questions with answer to A third party will be compiling the list from the suggestions you provide.
  3. Lucky Draw: We will have a lucky draw with coupon price of Rs. 100 per ticket. Boby Thomas has offered to sponsor the draw with a product of his company – a Numeric Inverter. So, we will have two prizes:
    1. Numeric  (1000 VA) (MRP of Rs. 7,500)
    2. 25% of the ticket sales. (The balance 75% will go to ACCET87 Foundation)
  4. Performances by ACCET87 family: We already have 4 performances lined up – RS Srini’s daughter & VP’s daughter giving a dance performance each, Boby’s daughter singing a song, Rajeshwar’s song playing the guitar (or keyboard), .. We welcome & expect more. Please email to book a slot for you/r family member/s.
  5. Text / Picture / Video Mesages  – We already emailed you requesting those unable to attend the event to send your messages which we will dis/play at the event. Please do prepare your messages. We will post the instructions for sending this on or before July 24th.

Golden Chest – தங்கப்பெட்டகம்

Yesterday, during our brainstorming session for the Silver Jubilee Celebrations we hit on an idea (source: Vilva) which all of us liked very much and decided to implement – Golden Chest.

The Golden Chest will be a treasure trove of memory deposits (MDs) with each one us depositing something which we get to open & see only after another 25 years. The Golden Chest will be sealed on August 11, 2012 and will be opened again ONLY on Saturday, August 15, 2037, on the occasion of our Golden Jubilee Celebration.

Your Memory Deposit can be anything that is small in size and will last 25 years. Here are some examples:

  • a note or a message
  • picture/s (photograph)
  • poem
  • coin or currency note
  • cd / dvd / memory card
  • a pencil or pen

We will make a chest of about 1.5′ x 1.5′ x 1.0′. It will be made airtight to the extent possible.  Bear in mind the size of the chest before deciding on what you want to store. Whatever you want to deposit must be sealed in an envelope with your name written on the envelope.

The custody of the Chest will change every year. The key to the chest will be with a person other than the custodian and it will also rotate every year. 

We will have an Annual Reunion in August during which we will handing over ceremony every year in August by which the custody of the Chest will be passed on to a different person.

We want a Memory Deposit from each and every one of our batchmates. Please get yours ready soon. If you are not attending the SJC, please reach it to us through post, courier or messenger. Those of living abroad can send it through someone who is attending the SJC from your area or mail it to us.

Feel free to post your comments and suggestions.

Softskill Training Details

Dear All,

Further to all the brainstorming sessions among ourselves and discussions with students and faculty at ACCET, one clear need that emerged was “Communication Skills”. Talking to a few companies which provide these kind of services, we have narrowed down on a couple of training companies. The idea is to offer Communication training to the 5th and 6th semester students. The course content would be similar to the one below

Communication Skills
•    Introduction to Communication/Types of Communication/Modes of communication
•    Introduction to Spoken English/Grammar/Reading skills
•    Grammar rules and common phrases
•    Speech rate/Inflection/pitch
•    Communication exercises-Real life Roleplays/Simulations
•    Public speaking-Simulations/Removal of stage fear
•    Effective Presentation Exercises
•    Practical Communication Games-JAM/Shipwreck
•    Current affairs discussions
•    Debates
•    Brainstorming

Placement Preparation program:
•    Effective resume writing
•    Tips for effective resume writing
•    Group discussion strategies
•    Group discussion simulations
•    Interpersonal skills/Rapport building
•    Body language introduction
•    Types of handshakes/facial expressions
•    Types of Interview questions
•    Methodology to handle interviews
•    Art of winning interviews!

Cost of providing this training onsite for one batch (approx. 400 students) over a 16 weeks  (3 hours a week) would be approximately Rs. 2,000 per student. This works out to Rs. 8 lakhs per year. Considering that we want to do this program in some form or other for 5 years and factoring for inflation we would need to collect 45 to 50 lakhs for this.

During the course of our discussions we also discovered that a training course for the teaching faculty, especially the ones that have been recruited in the recent past is also important. However, we are not taking this up right away as there are sensitivities and egos involved here and we are trying to ascertain how to go about this. While this is not an area which we want to be actively involved, we are trying to see how we can help the college overall.

Look forward to your ideas and suggestiions.

Contribution Idea – CommunicationTraining

Dear friends,

I am happy that the idea of celebrating our Silver Jubilee in our college premises has gained momentum with more and more our friends are joining us and many have opted to be the volunteers.

I don’t have any hesitation to volunteer from Karaikudi. Prof.Tamilselvam (Secretary of ACCETOSA), myself, Sebastian, Samuthurakani and Raju will coordinate from Karaikudi.

In order to invite many of our friends to participate actively in this Silver Jubilee, let me give an idea of what previous batches have done.

  • In 2002, ACCETOSA constructed a “ACCETOBA GOLDEN JUBILEE HALL” worth of Rs.50 Lakhs in memory of the Golden Jubilee of our college, and donated the same to our college. Fortunately, 1976, 1977, 1978, 1979 and 1980 batches participated actively in that actively.
  • In 2006, 1981 batch constructed a Toilet block in the above said Hall and they donated the same to the college.
  • In 2007, 1982 batch constructed an ornamental arch at the entrance of our college and donated to our college.
  • In 2008, 1983 batch constructed and donated a Class room to the Deaf and Dump school at Karaikudi.
  • In 2009, 1984 batch constructed a MKV memorial PG Hostel and donated to the college.
  • In 2009, 1984 Accelerated batch donated an RO Plant to our college to meet out the drinking water need of students.
  • In 2010, 1985 batch constructed a TIFAC-CORE building and donated it to our college.
  • In 2011, 1986 batch constructed “Alagappa Computer Centre” and donated the same to the college.
  • In 2012, 1987 batch ……….. ?

We should fill up the gap memorably.

At our meeting held at Trichy we unanimously decided not to go in for any construction. One of the main reasons for not getting into this is that it involves various procedural hassles and also that the college is not particularly lacking availability of funds. The college can access funds from the Government for the needy project.

After consulting our batchmates, two suggestions were given to Rajeshwar (President of ACCETOSA during 2011-12).

1. Our students mostly hail from rural side. Though they are good in subject, they miserably lack soft skills (mainly communication). Hence, 1987 batch may offer extensive training to the students, so that they can be prepared to compete with anybody.

2. There are students in the college, who need financial assistance even to remit their Tuition fees and special fees. (Remember… It is hardly Rs.8000/ per annum). So, 1987 batch may offer financial support to those students who are identified by the college as well as the team of 1987 batch mates.

From my side I think both the ideas are great and the first idea is welcomed by everyone in the college including the students. The feedback from companies that are coming for placement is the same every year.  They say that the students are very good in core skills but are very poor in communication. We expect a minimum standard for communication and so we are not able to make offers to the students even though they are technically. The college must also focus on this area.

Unfortunately, the college is not able to do anything substantial in this area. The placement coordinator Mr. Ravikumar (alumni of our college 1981 batch) does conduct some training which the students find very useful but they require a lot more. Rajeshwar discussed the issues with Mr. Ravikumar also. He was very excited by our idea and he also said that the students desperately need help in this area.

So I think soft skills training particularly communication skills is a very good idea which we should implement. If we can establish a good program and fund it for 5 years (as proposed by our core team of Rajeshwar, VP, Boby, Vilva, Krishnamurthy, Sudarshan, Baskar and others) it will make a BIG impact on the students and others will carry forward the good work.

I sincerely believe that Rajeswar along with our friends is seriously taking steps in this regard. I will do whatever I can to help in this regard. I expect a strong “OOOOOOOOOOOO” support from all of our 1987 batch mates.

Sivanantha Raja